Link offers transformation advisory focused on tourism, destination development and hospitality. Aiming to target emerging, entrepreneurial start-ups who are visionary, ambitious and agile but who are also wealthy owners or private companies. The brand identity needed to display the following: transformation, people driven, strategic, authoritative.

Using the tittle of the I has been used throughout the letters so that it signifies the people and its customers. Using a striking, bold burnt orange as a accent colour emphasises authoritativeness and transformation (not sticking to corporate tones).

The client requested the following to be designed: logo, website, keynote presentation template, email signature, letterhead, mini brand toolkit and business cards

Client is based in Dubai, UAE